The most comprehensive sales training ever

From the creators of 100 Days to Greatness®, the real estate industry's most successful sales training program, comes Peak Producers®. This all-new program is 25 years in the making and combines the secrets and strategies industry expert Brian Buffini & top producer Joe Niego used to build rock-solid real estate businesses.

Develop the Habits, Attitude & Skills of a Peak Producer!

Whether you're new to the business or a 16 year veteran, you'll learn what it takes to overcome peaks and valleys in your income and produce at a consistent, high level. The content in this program is fresh and relevant for today's market and is presented in an entertaining, step-by-step sequence.

Generate more leads & close more sales
Learn the 4 market conditions you'll ever face with buyers
Master the blueprint for getting a home sold
Get control of your finances
Start operating your business at a peak state!

Learn the 3 hats every business owner wears

During this 12 week training, you'll get expert insights, practical how-to's, effective dialogues, role plays & more as Brian and Joe present all-new content they've never shared before. Plus, you can personalize the program for your specific needs with 7 additional on-demand training modules. You'll learn how to:

Be a Rainmaker – generate leads every day

Develop the essential habits & attitude of a Peak Producer
Learn to master the skills the market demands
Build solid relationships that result in referrals
Be a Dealmaker – turn clients into advocates

Learn how to get every buyer off the fence
Discover the 7 types of negotiators & how to win every time
Learn how to get price reductions without alienating your customers
Be a Moneymaker – optimize your business for maximum profits

Learn financial systems for the self-employed
Get the secret to managing cash flow
Avoid the 7 deadly sins of business

How Peak Producers Works

Peak Producers training is delivered through a series of DVDs featuring Brian Buffini. It's facilitated by your Broker/Owner, Manager or other facilitator who is licensed by Buffini & Company. You can take the course in your office or in an authorized facility near you.

During each week of the program, you'll:

Watch video training from industry expert Brian Buffini
Complete your action steps
Meet with your facilitator & fellow Peak Producers students to practice crucial sales skills, synergize on great ideas and receive accountability & motivation

What you get

You'll receive our newly designed student kit with all of the marketing materials and resources you'll need to become a Peak Producer.

Items of Value (3-month supply)

Target market your database to:

Develop trust, rapport & demonstrate your professionalism
Provide valuable information that would benefit any consumer
Topics include:
- How to Achieve Financial Freedom
- Prevent Costly Home Repairs
- Thinking about Selling or Buying a Home?

Note Cards (3-month supply)

Notes make a lasting impression and show your clients that you care.

Training Workbook

This essential resource will maximize your learning experience.

CD Resource Library

A 6 disc set that's great for the car!

Disc 1 - Assembling Your Database
Disc 2 - Duplicating Your Current Clients
Disc 3 - Words to Win With – Part I
Disc 4 - Words to Win With – Part II
Disc 5 - Handling Objections the Referral Way
Disc 6 - The Art of Negotiation

Tracking Journal

Record your activities and capture your thoughts and experiences in this personal resource.

Oh, By The Way®... Stickers (3-month supply)

Attach these freshly designed stickers to your Item of Value or note card mailing to remind your clients that you're never too busy for any of their referrals!

Power Hour Sign

A resource to help you stay focused! Use this "Do Not Disturb" sign to let others know you're working hard to generate leads.

A Robust Online Resource Center

Get all of the tools, downloads, online marketing materials and bonus video modules essential to completing this course!

Download effective dialogues, letters & more
Stay motivated by tracking your progress online
Get step-by-step instructions with downloadable templates
Access FAQs & the help center
Plus, watch 7 additional training modules:

The Dos and Don'ts of Social Media
How to Hire and Work with an Assistant
How to Build the Optimal Team

For Agents:

New Agent or New to the Area
Brian's Take on Short Sales and Foreclosures

For Lenders:

Building Bankable Relationships

For Members:

The Member Module

Real people, real results

Hear the stories of how this training has impacted the businesses of real estate agents across North America.

Peak Producers content just sitting in the training manual unused is worth $395, but applied consistently to any business, it is easily worth $100,000 to $500,000! No doubt about it, Peak Producers is truly a masterpiece in real estate training.

Doug Crowley | Gaithersburg, MD

I never thought that I could make my business work for me like it has in just 5 weeks with Peak Producers. I am now faithful in every dialogue, every note and every call!

Cindy Waters | Montgomery, TX

I love how this class is helping me change old habits. This is my 18th year in business and I bet it will be my best.

David Powell | Lexington, KY

Loved the information on social media, the Online Resource Center, and all the amazing materials!

Sharona Byrnes | Rolling Hills Estate, CA

I am only in week 6 and I’ve received 4 referrals and closed 6 transactions.

Stanley Krzeminski | Chicago, IL

I have been in the business for 32 years and this is by far the best program ever offered.

Gretchen Stone | Portsmouth, NH